Posts by Lazlo le Roux

Landing Pages 101

For many clients, the concept of a landing page seems to be a pointless exercise. But those clients are simply not educated on how effective this means of advertising is. This page will attempt to clarify the basic principles of landing pages and educate you on why you should have at least one for your…

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5 Common B2B social media mistakes

Despite what many may think, social media is just as relevant for B2B companies as it is for B2C companies. But are the two done the same way, or should they be done differently? The following five points will highlight some of the differences in B2B social media while showing you what mistakes you should…

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